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Business

McDonald's scraps artisan burgers to focus on Quarter Pounders

McDonald’s is ditching its line of artisan sandwiches to go back to basics.

The Chicago-based company announced this week that it will move away from its line of Signature Crafted Recipes, which launched 2 years ago for their burgers or chicken sandwiches. The craft menu currently lists a mushroom-and-swiss burger, with fried onion strings and bistro aioli, and a bacon smokehouse burger.

McDonald’s said the move is in response to customer feedback and it instead will focus on enhancing its line of Quarter Pounders, which since last year have been made with fresh beef.

The fast-food chain this year launched a Quarter Pounder Bacon and Quarter Pounder Deluxe, which, unlike the classic, is topped with lettuce and tomato.

The change comes several weeks after McDonald’s announced it was paring down its late-night menu to eight core items, so diners will no longer be able get Filet-o-Fish, premium salads and other meals after midnight.

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