Recent rhetoric has ramped up sales, but it's not the first time
WASHINGTON – The showdown between North Korea’s Kim Jong Un and Donald Trump has once again raised the specter of nuclear annihilation, and that's done wonders for the bomb-shelter industry.
Sales and inquiries have spiked, according to several of the U.S. companies that make money from doomsday fears.
“The increase in demand is everywhere. We are getting hundreds of calls,” said Ron Hubbard, president of Atlas Survival Shelters, based in Montebello, California. Hubbard said he expects to have a banner year, selling 1,000 shelters at an average price of $25,000 each.
Bomb shelters are a cyclical industry, booming during crises and waning during periods of peace and predictability. Trump’s “fire and fury” threat, after news about North Korea’s nuclear weapons advancement, has helped boost sales, and not just in the United States.
Hubbard reports there is intensified demand in Japan, where he has opened a sales office in Osaka. He’s also opening a 400,000-square-foot plant in Dallas, largely to serve the Japanese market.
“We are back in the 1960s again,” said Hubbard, referring to the Cold War demand for bomb shelters. “We’ve got a crazy man on one side and Donald Trump on the other.”